Companies selling "speed" and "aerodynamics" to dudes who only ride on the weekends, rather than selling them an experience.— John Watson (@JohnProlly) June 10, 2014
I used to laugh at people paying $7k for bicycles with handmade steel frames and all the hype that surrounded the whole NAHBS community. After some months of reading PinP aka The Radavist, however, I've changed my mind completely.
Modern competitive cycling is, to me, completely uninteresting sport. I don't watch the big races, I don't care about the pros.1 Doping is so prevalent that following these events makes no sense to me, and in the same way I don't give a shit about carbon frames designed in wind tunnels. What John Watson's community represents is the opposite: yes, it's nice to crush KOMs2 and go as fast as you can, but that's not why we ride. We ride, because riding a bike is rad, because the experience of being outdoors in beautiful mountains is fantastic, and because riding a bike is part of our lifestyle—we love bikes. And yes, if I'm to choose between a Taiwan-made carbon frame wind-tunnel-developed bike from one of the major manufacturers versus a steel frame bicycle US/UK-made by guys who love the work, I'm gonna pay those guys, and I'm gonna pay them more than I should. And I'm still gonna be faster uphill than the 50+ overweight fellas on their Pinarello Dogma bikes.